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What the Dog Saw: and Other Adventures by Malcolm Gladwell
What the Dog Saw is a collection of 19 articles Malcolm Gladwell has written as a staff writer for The New Yorker magazine. These articles were all written while Gladwell was also writing his nonfiction bestsellers. He profiles Cesar Millan, also known as the dog whisperer, and Ron Popeil, the pitchman who made Ronco a household name. He explores the downfall of Enron, claiming their complex documents spelled out exactly what they were trying to do and showing how Cornell graduate students figured that out before anyone else. He also explores the difference between choking and panicking, and shows how panic led to the crash of John F. Kennedy, Jr.'s plane. What the Dog Saw has received mostly positive reviews with the London Times saying, "The key to Gladwell's popularity is his tone. He never presents himself as an expert who is willing to share some of his knowledge with his lucky readers. He comes across as just another 'middle guy', who thinks about things longer and harder than the rest of us, and has the patience to ask questions about the invisible architecture of our daily lives."
